Research Tools

NA-lyzer™
NA-lyzer is a flexible, user-friendly Windows-based interactive software program designed to drive both simple and complex market analyses. Based on an open, menu-driven platform, NA-lyzer supports all major forms of statistical analysis, including cross tabs, multivariate packages (i.e., SAS/SPSS), choice modeling, and simulators. Our clients use NA-lyzer to interactively analyze survey data in the office, on the road, or at home.

NA-Quest®
NA-Quest is a service which provides clients with a complete computerized interviewing system that can be used to create an automated multimedia questionnaire, test its logic, administer the questionnaire to respondents, and accumulate results.

NA-Link®
NA-Link provides clients with customized algorithms designed to assign specific customers or prospects to segments.

NA-QuikLink®
NA-QuikLink gives clients an automated tool that can be used by call centers or direct sales representatives to identify customer needs interactively and tailor an offer ”on the fly.”

NA-Simulators
National Analysts offers a portfolio of user-friendly interactive simulators designed to model buying decisions at individual customer and aggregate market levels. In general, simulators use conjoint data from tradeoff exercises as input for a choice model, enabling the analyst to gauge the impact of various offer configurations and market scenarios by manipulating features and/or prices. The types of simulators we offer include:

• A Market Share Simulator
• A Bundled Service Simulator
• An Optimization Simulator

Our simulators can be configured within an Excel spreadsheet or a more sophisticated software shell containing customized features and applications in support of targeting initiatives. They can simulate demand at the aggregate market level and for specific market segments defined on the basis of demographics, psychographics or any combination of characteristics.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.