Qualitative Research
Considered by many to be the masters of qualitative research,
National Analysts offers a comprehensive array of qualitative methods
inside the United States and abroad.
Focus Groups
National Analysts played a seminal role in the development
of the focus group methodology and remains a leader in its effective
application. Our moderators are experienced and adept, and the roster
of respondents includes every conceivable type of respondent from
patients to physicians, children to CEOs. Under the heading of focus
groups come traditional group discussions with grass-roots participants
as well as idea-generating sessions and advisory panels with industry
leaders at home and abroad.
Skilled, well-trained moderators with industry experience are supported
by a seasoned qualitative operations management staff, ensuring
that the proper respondents are recruited to the appropriate facility
anywhere in the world.
To learn more about the art of conducting focus groups, click
here for a brief overview of The Group Depth Interview: Principles
and Practice.
In-Depth Interviews
When you need to explore concepts or understand the motivations
and preferences of individual consumers and/or executives, physicians
and other professionals, National Analysts can help you reach new
levels of insight. Interviews can be conducted in person, by phone,
or via the Internet.
Online Qualitative Research
To reduce travel burden and costs, many clients are turning
to online qualitative research. National Analysts offers online
access to respondents through both video conferencing and video
streaming. One of our offerings is a proprietary online bulletin
board service that can be used to conduct cost-effective in-depth
interviews or group interviews anywhere in the world. Qualified
participants are recruited by phone, mail, or e-mail to the bulletin
board. After logging on to the bulletin board, a moderator facilitates
an iterative discussion among participants.
Clients find our bulletin board service a valuable way to uncover
new product ideas, test concepts, and probe decision processes and
motivations. Other applications include panels of selected groups
including early adopters for iterative concept development and segment
members for monitoring changing needs and preferences.
Idea Generation & Delphi Groups
National Analysts employs a group of skilled facilitators
experienced at guiding meaningful discussions designed to test hypotheses
or develop new ideas among client personnel or industry experts.
Advisory Boards & Expert Panels
Keeping ahead of market trends often requires drawing on
the expertise of established leaders in science and industry. National
Analysts convenes and leads ad hoc and semi-permanent advisory panels
for our clients in a variety of fields and venues. The sophistication
of our moderators and the efficiency of our operations teams draw
world-class panel participants and a corresponding level of business
insight.
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
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