Research Services
Innovation & Transformation
Our approach to innovation supports flexible and inventive thinking within the framework of systematic commercial process to ensure effective business decisions. That multi-step framework begins with “Inspiration,” proceeds through “Validation,” and concludes with “Commercialization.”
Product Development
From simple line extensions to groundbreaking new product innovations, we have been instrumental in helping clients make effective, timely product development advances. Built on a sturdy understanding of social and technological trends, our consultative services help clients identify new product opportunities, allocate development resources, calculate ROI, and design optimal products for specific market segments.
Demand Forecasting
As competition intensifies and the cost of bringing new products to market escalates, the need to forecast new product demand accurately -- and early -- has taken on heightened importance. National Analysts Worldwide has a long history of forecasting new product performance for clients across an array of industry sectors using its Farsight Suite of forecasting techniques and service offerings.
Segmentation & Targeting
National Analysts Worldwide delivers highly actionable market segmentations to clients in a variety of industry categories. We have made landmark contributions to segmentation research in consumer and healthcare markets, and we continue to develop new tools to enhance the practical marketing utility of segmentation perspectives. Segmentation Marketing, co-authored by John Berrigan (former company chairman) remains a definitive text on business market segmentation for practitioners and clients.
Customer Experience
Virtually all major companies conduct some form of customer satisfaction measurement (CSM) or customer value analysis but many are frustrated by their inability to identify and prioritize specific action steps based on costly research programs. Our approach to "customer relationship optimization" is designed to provide important performance improvement measures and guide effective action based on concrete requirements for success and measurable ROI.
Brand Strategy
Building and maintaining a healthy brand requires a clear understanding of the components of brand equity that are most salient to customers as well as a willingness to invest in strategic brand-building opportunities. A comprehensive brand research program can be instrumental in helping brand managers achieve maximum returns.
Positioning & Communications
Positioning products in a manner that resonates with buyers and distinguishes them from competitors is a key to growing share and maximizing profitability. National Analysts Worldwide has substantial experience helping clients explore, select, and craft positionings that provide a competitive advantage.
Pricing
National Analysts Worldwide has maintained consistent leadership in pricing research techniques adaptable to a wide range of industries and marketing challenges. These include price sensitivity components integrated into product development, market segmentation, customer satisfaction and other broad-based strategic research initiatives.
Market Surveillance
Effective marketing requires up-to-date information on market conditions, brand performance, competitor activities, and emerging trends. Our market surveillance research is designed to help you monitor the marketplace and positions you to act swiftly on emerging opportunities or threats.
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.