Product Configuration Modeling

Product development is risky business; more than 50% of new products fail. Adding to the woes of product development is the dizzying array of features that can be engineered into a product, all of which vary in cost and time to build. Beyond these challenges is the issue of what price to charge and how to structure pricing.

To improve success rates, National Analysts builds choice product configuration models which use trade-off or conjoint exercises to estimate the relative contribution of features and price points to the product purchase decision. These choice model engines are installed in a simulator that developers use to estimate the revenue potential of various product and price configurations within selected environmental constraints under competitive conditions.

More advanced applications of our product configuration model permit the client to customize the product configuration for each customer.

Example Conjoint Simulator
(Energy Industry)

Product Configuration Modeling
Offer Configuration Modeling
Customer Service Configuration Modeling
Assignment Modeling
Optimization Modeling

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.