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Statistical modeling is a valuable decision support tool; predictive
models help businesses make sound decisions that maximize revenue
and profit, and avoid missteps.
Successful modeling helps decision makers understand the relative
influence of various factors on a desired outcome. For instance,
product developers use statistical modeling to identify the configuration
of features and pricing that produce the most revenue and the largest
profit. Statistical modeling helps marketers locate potential buyers;
determine how much they have to spend; determine customer priorities
and specify the combination of product, price, promotion, and placement
that will earn the greatest revenue and maximize demand.
In general, the most effective statistical models accurately forecast
outcomes while also identifying the relative influence of key contributors
to desired outcomes. Over the years, National Analysts has been
a leader in the development of valid, actionable models that achieve
these objectives. What makes us a leader?
- World-class modelers and software developers with the skill
and creativity to address forecasting challenges
- Experience and business savvy, ensuring pragmatic model design
and interpretation
- Use of customer preference data from surveys, as well as basic
descriptive information and historic behavior from client data
bases
- A recognition that models which are based on individual preferences
and behavior are the most accurate predictors of future behavior
across markets and within key segments
Product
Configuration Modeling 
Offer
Configuration Modeling
Customer
Service Configuration Modeling
Assignment Modeling
Optimization
Modeling
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