Modeling

Building on years of methodological leadership, National Analysts Worldwide has developed a broad suite of advanced modeling and analytic techniques to help clients set pricing policies, estimate potential revenue, design product and service offerings, manage customer relationships, segment their markets, and prioritize future investments and technology initiatives. Here's what makes us a leader in the field:

World-class modelers and software developers with the skill and creativity to meet forecasting challenges
An R&D commitment that has put us ahead of the curve in developing and applying new Hierarchical Bayesian (HB) modeling techniques to support more accurate predictive analysis
Flexibility to customize conjoint and other choice-based modeling techniques to accommodate virtually any type of customer decision
State-of-the-art, high performance computing infrastructure (e.g., computing clusters with parallel processing to improve computing efficiency) for analyzing and scoring large customer databases
Depth of experience in business applications that ensures an effective analytic design and interpretation
A suite of desktop Proprietary Software that give clients hands-on flexibility to evaluate an array of potential scenarios based on alternate business assumptions
Professionals able to apply modeling methods to marketing problems in shrewd pragmatic ways

Each of our modeling services are built on sound application of statistical and econometric principles, tempered with practical insights gleaned from our accumulated breadth of experiences wrestling with real-world business issues.

Farsight

Farsight models incorporate the latest advances and best thinking in conjoint-based choice modeling, econometrics, data mining, and time-series analysis to deliver forecasting models that support informed business decisions. Building on market experience, deft survey design and inventive analytics, models are developed to allow clients to estimate market response to a wide variety of marketing actions, including pricing moves, customer relationship interventions, promotional activities, and competitor initiatives.

Prescience

Prescience provides comprehensive and powerful decision support for the Pharmaceutical Industry by enabling clients to take advantage of custom models and modeling applications that reflect the depth of our industry experience and our advanced analytics. Specialized modeling services include:

Demand Forecasts (propelled by a suite of choice models) for new molecules and platform technologies
Clinical Program Optimization Models designed to guide trials strategy
Integrated MD-Patient Demand Models that reflect new "democratic" models of therapy decision-making
DTC ROI Models to validate investment decisions and optimize media strategies

Prescience modeling architecture is both sturdy and elegant; it can be designed to sit atop complex Bayesian choice model platforms and accommodate a very large array of multi-year assumptions about the behaviors and interactions of physicians, payors, patients, and competitors. Ultimately, what sets it apart is not merely design finesse and sophistication, but the way in which decades of real world experience in pharmaceutical marketing inform and guide interpretation of the output. Prescience is not merely a set of advanced algorithms and high-tech modeling mechanics. It's a thoughtful and inventive problem-solving process powered by creative analytics and fueled by keen sensitivity to trends, changing market structures, and evolving medical paradigms.

Choice Models and Other Inferential Techniques
National Analysts Worldwide employs a wide array of modeling techniques to help clients identify the considerations that most critically impact brand/product perceptions, customer satisfaction, and purchasing decisions. Inferential modeling techniques, such as conjoint analysis, factor analysis, structural equation modeling and other forms of regression analysis are used to derive the importance of product and service attributes and the influence of various marketing actions in these key performance areas. These insights provide clients with critical guidance for resource allocation decisions, enabling them to focus on the product, service, and process improvements that will have the greatest influence on profitability.

Market Segmentation Techniques
Marketing effectiveness often relies on segmentation frameworks to help marketers grasp needs and interests of target customer groups, while simultaneously providing guidance for effective product development and motivating, efficient communications. We employ a special class of modeling applications, including our Hypredictive segmentation service, to develop market segmentations that are fine-tuned to support marketing strategy development and implementation. These techniques have been crafted to produce highly-actionable market segmentations characterized by well-defined, commercially-relevant customer segments whom we profile extensively to help our clients to prioritize, locate and engage.

Custom Panels
To control accelerating market research costs and respond to growing management pressure for fast, accurate measurement of the pulse of global markets, many large corporate research buyers are now building custom panels. National Analysts Worldwide offers a comprehensive portfolio of custom panel services including applications consultation, panel design, recruitment, data collection, database management, analysis, and maintenance.

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.