Product Development

Product Optimization System
Given multiple configuration and packaging options within a competitive environment, discovering the optimal solution through trial-and-error market simulation can be a daunting task. National Analysts' product optimization system provides a shortcut by extending the simulation process to determine optimal configuration in terms of revenue, margin, penetration, or share (or constrained combinations, such as maximizing share with non-negative revenue changes or maximizing revenue while minimizing share loss).

To operate the product "optimizer," the product developer inputs the optimization 1) criteria, e.g., maximizing revenue or margin for a market segment or the market as a whole; 2) constraints, e.g., not allowing share to drop beyond a threshold while maximizing revenue; 3) offer parameters, such as the available product options, price points, and maximum volume sales (capacity limit); and 4) competitive offers. Output reports show the offer or combination of offer that "optimizes" the criteria, and reports the expected revenue, margin, share, and penetration outcomes.

Example Conjoint Market Simulator

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