Product Development

Conjoint Methodologies
National Analysts has a distinguished history in the development and application of conjoint methodologies and choice modeling for product development research. These include virtually every method for displaying choice options, various ways of capturing estimates of use and hierarchically structured dependent variables that capture tiered decision behaviors (e.g.,
stocking —> usage volume). We have pushed the envelope even further forward with our recent developments in volumetric conjoint measurement methods. Volumetric conjoint measurement methods provide respondents with a highly realistic choice exercise experience by allowing them to select an offer, configure it to their needs, and project purchase volume. The process enables us to capture substantially more information about usage drivers and relate them to realistic estimates of purchase.

Example Multi-Stage Volumetric Conjoint

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Product Development
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