Product Development

National Analysts is an industry leader in product development research. Our client research support for product development is distinguished by:

• A complete suite of product development research services, from qualitative concept testing to product adoption and performance tracking.
• Powerful conjoint methodologies which ensure a realistic respondent choice experience and yield extraordinarily accurate market size, value, and product adoption estimates.
• State-of-the-art market simulators that give our clients unparalleled flexibility in modeling "what if" product configuration, portfolio, pricing, and competitor response scenarios.
• A unique and proprietary product optimization system which determines the product/service, package/bundle, and portfolio configurations that maximize penetration, share, revenue, and margin.
• A LINK tool that identifies the optimal product/service package and positioning for each and every record in your marketing database, facilitating product-specific prospect list generation and prioritization.
• Interactive tools that facilitate prospecting and "mass customization" of offerings.

Market Segmentation Research
Product Development
Customer Satisfaction Market Research
Brand Marketing Research
Pricing Strategy Research
Demand Forecasting