Pricing Strategy Research
Price Optimization System
Often the goal of pricing strategy research is to understand
the maximum price premium that a product or brand can sustain,
or to determine the price points that will maximize revenue.
National Analysts' price optimization system supports these
goals without requiring extensive trial-and-error testing.
"Optimizer" input consists of 1) a competitive scenario
with branded, configured offers, 2) the price optimization
criteria—such as maximizing revenue, and 3) constraints—e.g.,
not allowing share to drop beyond a threshold while maximizing
revenue. The output describes the price elasticities, identifies
the optimal price points, and reports expected revenue, margin,
share, and penetration.
Example Price Optimization
Exercise
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