Marketing Tools
NA-Link®
NA-Link is a service which uses a combination of survey information,
customer data, and other descriptive information to create customized
models. These models are used to generate predictive values for
each customer or prospect. Predictive values can include segment
membership, purchase probability, switching propensity, needs, and
promotion response.
NA-QuikLink®
NA-QuikLink is a service that uses customized models to provide
automated tools that can be used by account representatives, on
Web sites, or in call centers to interactively identify customer
needs and/or product preferences and to tailor an offer "on
the fly."
NA-OpTimizer
NA-OpTimizer provides clients with customized, interactive software
which uses a sophisticated choice model and optimization algorithms
to design products and services in accordance with specified inputs.
Users can select specific business objectives (maximum revenue,
maximum volume, maximum profit), and NA-OpTimizer selects the product/service
configurations that best meet those objectives.
NA-Sales Performance OpTimizer® (Requires PowerPoint)
NA-Sales Performance OpTimizer is a service which results in a customized
desktop or laptop tool designed to help direct sales representatives
improve sales revenue and cost-per-sale performance. Using survey,
customer, and/or secondary information in conjunction with sophisticated
models, NA-Sales Performance OpTimizer software prioritizes prospects,
provides individual prospect profiles, and enables a sales representative
to quickly tailor an offer and message to the needs of the prospect.
NA-Sales Performance OpTimizer can be easily integrated into all
mainstream CRM contact management systems.
NA-Total Market View™ (Requires Powerpoint)
NA-Total Market View™ is a modular set of services that can substantially optimize the performance of data mining and targeting activities.
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
Market
Segmentation Research
Product Development
Customer
Satisfaction Market Research
Brand Marketing
Research
Pricing Strategy
Research
Demand Forecasting
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