Market Segmentation Research
Segmentation Model Research: Multi-Tiered
Market Segmentations
Single-dimension segmentation model research rarely provides
the flexibility and nuance needed to support strategic, marketing,
and sales processes. Multi-dimensional segmentations, however,
often meld too many dimensions, creating a diffuse perspective
that defies practical implementation.
What's the answer? National Analysts' "multi-tiered" segmentation
models incorporate multiple dimensions—like purchase
propensities, supplier switching likelihoods, customer needs,
and customer value—but treat them as distinct views.
That way, you can focus on one view for a specific strategic,
marketing
or sales
model—and switch views as required. These distinct segmentation
dimensions are readily generalized to your entire marketing
database using National Analysts' LINK
tool, enabling you to generate and prioritize prospect
lists on multiple criteria.
Multi-Tiered B2B Segmentation
Model
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
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