Market Segmentation Research

Segmentation Methods
National Analysts has extensive expertise in a variety of segmentation methods including:

• Demographic (consumer) and firmographic (business) segmentation.
• Product-based segmentation, including product optimization and targeting.
• Needs-based segmentation, as either "stand-alone" segmentations or as components of multi-tiered segmentations.
• Occasion-based segmentation based on purchase occasions and particularly suited for consumer applications.

While facile in all of these approaches, National Analysts is probably best known for providing clients with highly actionable multi-tiered segmentations designed to support a variety of strategic, marketing, and sales applications.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.

Market Segmentation Research
Product Development
Customer Satisfaction Market Research
Brand Marketing Research
Pricing Strategy Research
Demand Forecasting