Market Segmentation Research
LINK Tool
To make your segmentation actionable, you must be able
to apply knowledge gained from segmentation research to each
and every record in your marketing database. National Analysts'
LINK tool makes this possible. In addition, NA-Total Market View™ uses link tools to help you improve revenue and profit from data mining activities.
NA-Link® is based on an algorithm that relates database
fields to segmentation characteristics like propensity to
purchase specific types of products or services, likelihood
of switching suppliers, customer needs, and the economic value
of the customer. LINK then scores each record of your marketing
database with this information, enabling you to sort, prioritize,
and generate prospect lists using any number of desirability
criteria. Prospects from your prioritized lists can be easily
screened and confirmed with National Analysts' interactive
tools.
Example LINKed Database Record
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
Market
Segmentation Research
Product Development
Customer
Satisfaction Market Research
Brand Marketing
Research
Pricing Strategy
Research
Demand Forecasting
|
