Market Segmentation Research

National Analysts' flexible, customized approach to market segmentation research delivers highly actionable market segmentations by providing:

• Depth of experience in a variety of market segmentation research methods.
• Multi-tiered market segmentations designed to support an array of strategic, marketing, and sales applications.
• A LINK tool designed to assign market segmentation characteristics to database records and generate prioritized prospecting lists.
• Interactive tools designed to support market segmentation-based prospecting and continuously improve sales and marketing processes.

National Analysts has conducted thousands of hours of market segmentation research for clients in a broad variety of industry categories. Additionally, we provide market segmentation training and consultation services for industry associations and individual clients. Segmentation Marketing by National Analysts Chairman John Berrigan remains the definitive text on business market segmentation.

Market Segmentation Research
Product Development
Customer Satisfaction Market Research
Brand Marketing Research
Pricing Strategy Research
Demand Forecasting