Market Segmentation Research
National Analysts delivers highly actionable market segmentations to clients in a variety of industry categories. We have made landmark contributions to segmentation research in consumer and healthcare markets and Segmentation Marketing, authored by John Berrigan (the firm's chairman) remains the definitive text on business market segmentation for practitioners and clients.

National Analysts' approach to market segmentation ensures actionability through a variety of segmentation methods; multi-tiered segmentations; LINK tools designed to generate prioritized prospecting lists; and interactive tools designed to improve sales and marketing processes. Proud as we are of our technical proficiency, it's deft and practical implementation skills that can make the difference between academic exercises and strategic market blueprints.

Product Development
National Analysts is an industry leader in product development research. In fact, National Analysts has been instrumental in creating many of the qualitative and quantitative product concept testing and development research techniques in use today. We continue to lead the industry in product conjoint, simulation, and optimization methodologies.

Customer Satisfaction Market Research
Virtually all major companies conduct some form of customer satisfaction measurement (CSM) or customer value analysis). Many, however, are frustrated by their inability to act on their findings. National Analysts' approach to "customer relationship optimization" is designed to provide important performance improvement measures and guide effective action based on customer priorities and concrete requirements.

Brand Marketing Research
Building and maintaining a healthy brand requires a clear understanding of the components of brand equity that are most salient to customers as well as a willingness to invest in strategic brand-building opportunities. A comprehensive brand research program can be instrumental in helping brand managers achieve maximum returns.

Pricing Strategy Research
National Analysts has maintained consistent leadership in pricing research techniques adaptable to a wide range of industries and marketing challenges. These include price sensitivity components integrated into product development, market segmentation, customer satisfaction and other broad-based strategic research initiatives.

Demand Forecasting
As competition intensifies and the cost of bringing new products to market escalates, the need to forecast new product demand accurately—and early—has taken on heightened significance. National Analysts has a long history of forecasting new product performance for clients across an array of industry sectors.

Portfolio Strategy
What mix of products will help you maximize revenue and profitability? How do you minimize cannibalization? How can you bundle products and services to optimize your portfolio?

Product Lifecycle Research
Effective product life cycle management maximizes revenue and profitability from product birth to death by responding quickly and accurately to an evolving market.