Demand Forecasting

Forecasting for Product Configuration & Market Contingencies
Frequently clients have the opportunity to configure a product to maximize revenue or usage. However, on some occasions, clients will not have the freedom to configure the attributes of the product as they wish, and they may not even know what attributes the product will ultimately possess because the product is still in development. Independent of product configurations, there may be considerable uncertainties about future competitive offers or responses. In each of these situations, the accuracy and utility of demand forecasts are threatened.

One of the most effective ways to account for these types of contingencies is to use conjoint or discrete choice analysis. These techniques expose decision makers to samples of alternative configurations to obtain measures of the relative impact of each candidate attribute or contingency. Using decision maker preferences, conjoint and discrete choice analysis permits forecasts for thousands of alternative configurations or contingencies.

National Analysts has considerable experience and skill in the use of conjoint, choice, and optimization modeling methodologies. But even more importantly, our in-house world-class modeling expertise enables us to develop creative yet reliable solutions to the most complex product configuration and market contingency problems.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.

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Demand Forecasting