Customer Satisfaction Market Research

Relative Importance Measures
Most CSM and CVA use importance ratings or some sort of "derived" importance to prioritize satisfaction attributes. Unfortunately, neither approach provides sufficient detail to prioritize areas for action.

National Analysts uses conjoint-based measures that show the relative importance of each attribute to customers' purchasing behavior. This way, management can prioritize actions based on anticipated effects on customer behavior. Modeling provides an even more powerful means of prioritizing.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.

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