Customer Satisfaction Market Research

National Analysts' approach to customer satisfaction market research is designed to address the shortcomings of traditional customer satisfaction measurement (CSM) and customer value analysis (CVA). Targeted customer satisfaction market research includes:

• Measures of customer requirements and supplier performance sufficiently granular to support process improvement initiatives at the line management level.
• Summary measures of competitive performance suitable for upper management presentation.
• Customer behavior-based relative importance measures for prioritizing process improvements.
• Modeling tools for assessing and optimizing the financial impact of process improvement.
• Designs for tracking change over time and implementing a continuous improvement program.

National Analysts has devoted more than a decade to the development of our customer relationship optimization approach and has earned a prominent position in the history of customer satisfaction market research.

Market Segmentation Research
Product Development
Customer Satisfaction Market Research
Brand Marketing Research
Pricing Strategy Research
Demand Forecasting