Brand Marketing Research
Brand Image & Performance Assessment
National Analysts’ brand image and performance
assessment process involves one or more quantitative, comparative
surveys that enable our clients to:
- Determine the most salient points of differentiation between
their brands and the competition.
- Identify valuable opportunity space (i.e., "unoccupied
territory" where differentiation could potentially be created).
- Evaluate their brands' strengths so that they can be leveraged
more effectively.
A great deal of custom craftsmanship is required to avoid
common pitfalls. Defining the wrong competitive set or measurement
approaches can produce an inaccurate assessment. For example,
a comparison of McDonald's with Denny's, as opposed to Wendy's,
could lead to potentially misleading conclusions.
Typically, we use three customized approaches to assess a
brand's image and performance:
With these collective insights, brand managers are equipped
to channel their resources more effectively and fortify their
brand's position.
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
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