Brand Marketing Research

Brand Health Tracking
By implementing a brand health tracking program, managers are able to identify emerging issues and trends and establish a relationship between their actions and market response. National Analysts' brand health tracking system helps brand managers monitor the performance of their brand, measure the impact of brand-building initiatives, and gauge competitive threats. When integrated with our customer satisfaction tracking techniques, our brand health tracking system provides a comprehensive business management tool for directing resource allocation and prioritizing marketing actions.

National Analysts’ approach incorporates the traditional elements of attitude, awareness, and usage tracking, and adds in elements of customer satisfaction tracking to provide a holistic understanding of brand health, customer experience, and corresponding business implications. We analyze tracking results, in combination with relevant internal and external data sources, to establish the relationship between these brand health measures and market performance. Tracking is performed on a continuous or periodic (e.g., quarterly) basis, determined by category characteristics and business needs.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.

Market Segmentation Research
Product Development
Customer Satisfaction Market Research
Brand Marketing Research
Pricing Strategy Research
Demand Forecasting