Brand Marketing Research

Brand Strategy Research: Substitutability Analysis
Substitutability analysis often dispels myths about a brand's "true" competition and the space it occupies relative to other brands in its category. Applying hierarchical cluster analysis from brand substitution responses identifies a brand's competitive set and serves as a guidepost for competitive brand strategy development.

Brand Strategy Research: Substitutability Analysis
Brand Strategy Research: Brand Competency/Performance Assessment
Brand Strategy Research: Brand Personality Analysis

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