Industries
Information Technology
National Analysts Worldwide Information Technology Practice serves telecommunications, computer, software, information systems, and IT services companies, by integrating a strategic consulting orientation with an extensive repertoire of advanced methodological tools.
One of the nation's first research organizations to specialize in this market, National Analysts Worldwide has conducted hundreds of assignments directed at consumer buyers in support of product entry, packaging, pricing, and other critical marketing decisions for many established and emerging technologies and applications (e.g., cloud computing, wireless, broadband, inter/intranet advances, servers, and storage). These engagements frequently require the use of complex choice modeling techniques and needs-based business market segmentation, along with novel computerized data collection methods especially suited to the information industry audience.
To stay ahead of rapid changes in technology and market structure, our industry specialists supplement breadth and depth of historical experience with contemporary evaluations of advancing technologies and the evolving market context. Our proprietary global panel of IT business decision makers supports rapid, cost-effective industry assessments, trend tracking and identification of emerging issues and opportunities. This marriage of industry experience and research sophistication allows us to offer business solutions that have earned us a reputation in the IT industry for marketing insight as well as research innovation.
- Business-to-Business
- Consumer Products
- Energy
- Financial Services
- Healthcare
- Information Technology
- Retail
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.