Information Technology

National Analysts' information technology practice serves telecommunications, computer, software, information systems, and dot com industries, integrating a strategic consulting orientation with an extensive repertoire of advanced methodological tools.

Over the past 20 years, National Analysts has conducted hundreds of qualitative and quantitative assignments directed at consumers and business buyers in support of product entry, packaging, pricing, and other critical marketing decisions for many established and emerging technologies and applications (e.g., wireless, broadband, inter/intranet advances, servers, and storage). These engagements have frequently required the application of complex analytic techniques such as choice modeling and needs-based business market segmentation along with novel computerized data collection methods especially suited to the information industry audience.

To stay ahead of rapid changes in technology and market structure, our industry specialists supplement breadth and depth of historical experience with contemporary evaluations of advancing technologies and evolving market context. This marriage of industry experience and research sophistication allows us to offer business solutions that have earned us a reputation in the industry for vision as well as sharply honed analytic skills.

Healthcare
Consumer Products
Information Technology
Energy
Financial Services

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.