Healthcare

National Analysts was one of the first firms in the nation to develop specialized healthcare marketing capabilities. To our credit are a number of important innovations, including the introduction of focus groups with healthcare professionals in the late 1950s, early applications of tradeoff analysis to therapeutic decisions, the development of new product forecasting models that integrate econometrics with conjoint analysis, and novel ways of capturing the impact of group decision making on drug demand.

Our commitment to leadership and innovation in this area remains strong, and each year we survey thousands of physicians and other healthcare professionals in support of varied consulting assignments. Our experience in new product introduction, positioning, and pricing spans every therapeutic category, including virtually all types of Rx and OTC drugs, biotechnology products, and imaging agents as well as devices and instrumentation. A keen understanding of contemporary healthcare trends and technologies is complemented by an equally sophisticated understanding of industry structure in a complex, rapidly changing environment.

Healthcare
Consumer Products
Information Technology
Energy
Financial Services

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.