Industries

B2B

Our Business Services Practice assists a broad range of clients including industrial suppliers, financial service providers, package delivery services, OEM's, office supply vendors, and professional service firms. Efforts are focused on delivering marketplace insights that enable clients to differentiate their products, identify new business opportunities, and improve both top-line growth and bottom-line profitability.

While there is often a perception that business decisions tend to be purely "economic" and "rational" in nature, business decisions actually reflect intangibles as well as concrete product or service features and decisions. Business decisions are often made collaboratively, with multiple individuals contributing to the final outcome. Crafting and successfully applying research techniques that capture the subtle interplay between corporate or institutional decision-makers require a thorough understanding of B2B decision structures, constraints, and dynamics. Each year, National Analysts Worldwide conducts interviews with thousands of business services purchasers and users, allowing us to keep a close eye on the evolving decision dynamics in the business services arena.

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.