Outsourced Model Maintenance Services

Keeping up with changes in the marketplace is extremely challenging. Demand is highly variable. Competition is intense. Business priorities change. Successful data mining applications must adapt seamlessly to these changes, incorporating new information as it becomes available, and using results from previous targeting efforts to improve future targeting performance.

Our model maintenance service updates model scores and coefficients on a regular basis to reflect changes in underlying predictor variables, results from previous targeting activities, and periodic refresh surveys. Updated model scores can be deployed directly within a client’s data warehouse, or implemented within a marketing datamart that resides outside of their enterprise data warehouse. Many of our clients prefer the datamart approach because it avoids internal resource constraints, providing flexibility for quick turn-around targeting activities.