Outsourced Model Development Services

Many data mining vendors hang their methodological hat on one technology – the “magic model” technology. With large scale computing horsepower, and the “magic model”, they argue that automated and essentially unstructured model development processes can be used to create models that generate high levels of predictive accuracy and increased targeting efficiencies. The attractiveness of this type of argument is immediately obvious – relatively small additional investments in technology, in combination with existing CRM infrastructures, can hypothetically yield large benefits with little risk. Unfortunately, this is a mythical argument! There is no magic model.

The truth is that successful data mining requires a combination of the right data, industry expertise and modeling proficiency. Many businesses find that their investments in data mining technology do not generate targeting success by themselves. These businesses are unprepared for the costs of maintaining an in-house modeling staff. Our model development services provide industry knowledge and functional modeling know-how to those clients who do not have internal modeling resources – to get the maximum value from targeting.

We employ a variety of proprietary and nonproprietary data mining technologies and modeling techniques to develop tailored approaches for each modeling engagement. In many applications, we will evaluate different modeling approaches, and select the one that provides the best performance. While our modeling approach is frequently customized, our modeling process is standardized. While conventional data mining approaches typically devote more time to routine data preparation tasks than actual modeling, we have streamlined our data preparation and deployment activities allowing us to focus our resources on customized model development. The end result is extremely fast and cost-effective model development, tailored to the specific client needs, and focused directly on the relevant business objectives.