National Analysts Data Mining Services

Businesses of all sizes have embraced data mining as a process for improving the bottom line. With enormous amounts of customer information now centralized in enterprise data warehouses, and improved technology to support integration and dissemination of information for marketing purposes, data mining and analytical customer relationship management (CRM) applications appear to have the potential to greatly improve marketing ROI. However, there is growing sentiment that investments in data mining and analytical CRM have not paid substantial dividends.

Our data mining services are designed to “jump start” conventional modeling and targeting applications, using a combination of industry experience, state-of-the-art modeling science, and new information from surveys of customers and prospects. Our data mining services include:

NA-Total Market View™ - Our flagship data mining suite augments the customer information in your data warehouse with survey-derived predictive models. Our case studies provide evidence that NA-Total Market View™ provides significant benefits over conventional data mining and targeting solutions.

Outsourced model development – We provide flexible and cost effective model development services for those clients without sophisticated in-house modeling capabilities.

Outsourced model maintenance – Our model maintenance services are designed to update
models on a regular basis in response to changing information and market conditions. Updated model scores can be seamlessly deployed directly within a client’s data warehouse, or maintained in an external marketing datamart.

Targeting solutions - It is not the model, but how you use it, that generates ROI. Our targeting solutions combine user specified inputs such as costs and margins with model scores to generate optimized strategies for acquisition, cross-sell/up-sell, and retention.