Custom Panels

To control accelerating market research costs and respond to growing management pressure for fast, accurate measurement of the pulse of global markets, many large corporate research buyers are now building custom panels. National Analysts offers a comprehensive portfolio of custom panel services including applications consultation, panel design, recruitment, data collection, database management, analysis, and maintenance.

Applications Consultation

• Application planning
• Database and reporting planning
• Panel usage optimization

Panel Design

• Size and composition
• Buyer characteristics
• Contact frequency planning

Recruitment

• Sample development
• Contact/screening
• Participant incentives

Data Collection

• Web/disk/e-mail interviewing
• Telephone
• Mail, fax, mixed methods
• Qualitative
• Bulletin Board

Analysis and Reporting

• Statistical analyses
• Knowledge/insights
• Custom reports/ presentations

Database Management

• Database development
• Integration/cleaning
• Updates/mergers

Panel Maintenance

• Refresh/replacement
• Bias mitigation
• Quality control