Research Milestones
In many respects, the history of National Analysts Worldwide tells the history of market research. Many of the techniques that are standard practice today were literally developed or adapted for commercial application by the firm – a tradition of which we are justly proud. Today, our approach to problem-solving continues to emphasize effective solutions based on innovative techniques that are thoughtfully and skillfully applied.
Examples of major National Analysts Worldwide contributions include…
- Leadership role in evolution of modern qualitative research techniques including some of the earliest focus groups on record and the leading text on this methodology.
- A history of major developments in predictive modeling techniques that have raised the bar in forecasting demand for new products and technologies.
- Novel approaches to optimization modeling that improve techniques for identifying ways to maximize revenue, share, and margins in targeted segments.
- Significant contributions to the market segmentation discipline including specialized applications like hierarchical segmentation models in business-to-business environments and our Hypredictive service that uses multi-criteria cluster techniques to develop more actionable hybrid segmentations.
- Development of major sampling techniques including invention of Area Probability Sampling - eventually adopted as the standard by the U.S. Census Bureau.
- National Analysts Worldwide is proud to be a founding member of CASRO, the industry organization that has been the "voice and values" of research since 1975.
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.