About Us

Corporate History

In 1911, Curtis Publishing, the publisher of the Saturday Evening Post, creates the world's first formal market research unit.
"National Analysts" emerges as an independent organization in 1943 to provide research services to industry and government.
In 1970, National Analysts is acquired by Booz•Allen & Hamilton, one of the world's leading management and technology consulting firms.
As a fully-integrated division of Booz•Allen, National Analysts evolves over the next two decades into a unique research-based consulting firm that uses innovative market research and analytics to solve marketing problems.
In 1992, two Booz•Allen partners, John Berrigan, Ph.D. and Susan Schwartz McDonald, Ph.D. acquire and reincorporate National Analysts as an independent consultancy to help clients create competitive advantage through cutting-edge research and action-based analytic tools.
In 2004, National Analysts is restructured as an ESOP (Employee Stock Ownership Plan) company under the leadership of Susan Schwartz McDonald current CEO.
In 2006, company name is changed to National Analysts Worldwide to reflect global base of activity.

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.

This beautiful surveyor's vernier compass, on permanent display in the Smithsonian Museum, was made by Frederick Heisely sometime during the last two decades of the 18th century or the first decade of the 19th in Fredericktown, MD (now Frederick, MD).

Compass Sensitive to its own century-old history, National Analysts Worldwide adopted the image of this compass as the firm's logo 15 years ago as a reminder that charting direction is an age-old art and science, and the tools continue to evolve -- despite the illusion that we have "arrived" at a place of permanence. In that sense, the compass is a reminder never to be complacent or smug about measurement. Although the measurement tools we use today are no longer beautiful to look at, we continue to strive for intellectual elegance and precision when charting a path forward.