About Us

Our Mission

National Analysts Worldwide (NA Worldwide) is a unique hybrid consultancy that integrates sophisticated market research methods with specialized industry expertise to guide important business decisions.

Achieving business goals in an increasingly competitive business environment demands a keen grasp of market dynamics and the visionary ability to anticipate emerging trends. In support of that effort, NA Worldwide offers an integrated combination of research and consulting services to clients in most of the major industry sectors around the world. Drawing on a century of market research leadership, including two decades as a division of Booz·Allen & Hamilton, our firm integrates market research with business consulting to address our clients' most important marketing challenges from opportunity assessment and launch strategy to brand health and lifecycle management.

Our Firm

In a research environment characterized by relentless consolidation, NA Worldwide retains just the right company scale and professional balance needed to support sound and creative decision-making.

We are small enough to provide hands-on senior oversight and attentive client service but large enough to marshal all the sophisticated resources needed to solve challenging problems with custom research solutions.

We have a staff of methodological leaders who propel research industry innovation but we are equally adept at pragmatic commercial application.

We are known for leadership in modeling and market segmentation yet our staff includes some of the industry's most respected qualitative research practitioners.

We have a cordial, boutique feel and a sophisticated big-business grasp of marketing problems.

We draw on decades of experience but bring to every assignment a spirit of customization and inventiveness.

We have a "national" legacy and a "worldwide" reach.

Our Focus

Problems of strategic importance, organizational sensitivity and marketing challenge.

  • Issues demanding deft research conceptualization and skilled, careful implementation
  • Assignments requiring a firm grasp of market history and emerging dynamics
  • Problems that outstrip traditional research techniques or involve new market paradigms
  • Research in support of litigation and regulatory compliance, including REMS program assessments for FDA

Our Style

  • A history of innovation in methods development and a comprehensive research "toolkit" to address a broad range of problems
  • Penetrating, industry-savvy analysis that draws action-oriented insights from data
  • Seasoned teams with strong senior-level direction and consultative orientation
  • Reliable follow-through to ensure effective implementation
  • Exceptional dedication to work quality and strong commitment to client partnerships

Our People

At NA Worldwide, we attract smart, inquisitive and collaborative professionals who are dedicated to delivering exceptional work quality and client service.

Leadership Team

Our Services

NA Worldwide has pioneered market research solutions to virtually every type of challenge facing marketers today.

Consulting Leadership

Key Capabilities

Our Heritage

NA Worldwide has helped Fortune 500 companies and emerging businesses create a competitive advantage for almost a century.

Corporate History

Leadership Milestones