Research Leadership

Over the years, National Analysts has developed innovative research techniques, analytics, and tools used to solve difficult marketing problems.

• Area probability sampling was developed by National Analysts in the late 30's to accurately project crop yields in "Dust Bowl" days and ultimately to increase consumer research accuracy; eventually adopted by the U.S. Census Bureau.
• Focus group methodology honed for commercial application, including first documented use with physicians and significant leadership role in evolution of all qualitative techniques.
• Advances in conjoint and choice modeling to help product developers and marketers determine how to configure product and price to maximize share.
• Landmark developments in predictive modeling techniques to define and locate targets and configure offers to fit target needs.
• Novel approaches to optimization modeling in support of development of products and service offering which maximize revenue, share, and margin in targeted segments.
• Significant contributions to segmentation including development of occasion-based and creation of hierarchical segmentation models in business-to-business environments.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.