Corporate History

• In 1911, Curtis Publishing, the publisher of the Saturday Evening Post, creates the world's first formal market research unit.
• "National Analysts" emerges as an independently branded organization in 1943 to provide research services to industry and government.
• Booz•Allen & Hamilton, one of the world's leading management consulting firms, acquires National Analysts in 1970.
• Recognizing the need for industry-wide quality and ethics standards, National Analysts sparks the creation of the Council of American Survey Research Organizations (CASRO®) in 1975.
• Working side by side with Booz•Allen consultants during the '70s and '80s, National Analysts evolves into a unique research-based consulting firm that uses innovative market research and analytics to produce actionable solutions to business marketing problems.
• In 1992, two Booz•Allen partners, John Berrigan and Susan Schwartz McDonald, acquire and reincorporate National Analysts as a consultancy to help leading corporations create a competitive advantage through cutting-edge research and action-based analytic tools.
• Restructured in 2004 to create employee ownership participation under
  the leadership of remaining partner and current Chairman and CEO, Susan
  Schwartz McDonald.

For more information on National Analysts, feel free to e-mail us today or call (215) 496-6800.