Consulting Leadership
While we pride ourselves on cutting edge research that is
well conceived and skillfully executed, the proof of our value
lies ultimately in the counsel we offer our clients. The unusual
combination of research leadership and depth of market experience
have enabled us to help many of the world's largest corporations
solve complex and challenging problems, and respond to key
business opportunities with foresight and dexterity. A century
of research leadership has placed us consistently at the forefront
of important, durable research innovations, and decades within
Booz•Allen & Hamilton have left us with the pedigree
that is truly unique in the consulting community. The product
of this recipe is sensible, actionable advice based on thorough
data analysis and seasoned insight. Our consulting services
include:
- Market entry strategy
- Portfolio strategy
- Market selection and targeting strategies
- Brand strategy
- Pricing strategy
- Communications strategy
- Channel strategy
- Service resource allocation strategy
Once strategies are defined, we are often asked to help clients
with implementation. In the course of helping clients effectively
implement strategies and tactics, we have developed innovative
approaches and tools that bridge the gap between research
outcomes and marketing practice. Our contributions include:
- The use of market-side information and analyses to inform
business and marketing decisions
- The creation of segmentation marketing implementation
architecture
- Segment assignment tools
- Offer customization wizards
- The integration of survey-based information, secondary
data, and customer data
- Offer optimization modeling
- Demand forecast modeling
- Product packaging modeling
- Price optimization modeling
- Brand value optimization modeling
For more information on National Analysts, feel free to e-mail
us today or call (215) 496-6800.
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